Ура! IBM со мной!
Победа!
Personalization, on the consumers' terms
Conversational marketing solutions can help brands deliver personalized experiences without feeling invasive. Powered by AI, these technologies engage users in dialogue-driven, consumer-initiated experiences at an individual level, enabling companies to listen to and learn about their consumers in new ways while better serving the user.
Conversational marketing helps marketers to realize many potential benefits, including:
Showcasing brand empathy and voice
Deepening consumer engagement, confidence and loyalty
Quantifying message impact based on consumer feedback
Evaluating messaging resonance
Improving user satisfaction
The IBM Watson Advertising Conversations solution uses natural language processing to deliver 1:1 engagements that can help create real value for consumers across digital ads or on your website. For example, a cleaning supply brand deployed this solution to reach and engage people with educational resources to meet pandemic-related needs during a period of supply-chain issues, heightened anxiety and coronavirus fatigue.
In less than four months, the brand increased average time spent across the media campaign by 170% versus Google Rich Media benchmarks. Notably, 53% of consumers who started a conversation on the brand’s website signed up for their newsletter
https://www.ibm.com/watson-advertising/thought-leadership/strategies-smarter-health-marketing